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    email

    All software profiles, reviews, teardowns, and swaps within the email category.

    Tools in this category

    Klaviyoemail
    Free plan: 250 profiles, 500 emails/month; paid plans priced by profile countFree plan
    Stores needing advanced behavioral customer segmentation and predictive data flowsDeep two-way Shopify integration with granular event tracking and attribution
    Free tier available
    Mailchimpemail
    Essentials starts at $13/month; Standard starts at $20/monthFree plan
    Small lists under 250 contacts that want a free plan to testStores that want to connect Shopify, WooCommerce or Wix to an email tool
    Free tier available
    MailerLiteemail
    Comfort starting $12/month for up to 1,000 subscribersFree plan
    First-time founders wanting a clean email builder and 2,500 free monthly emailsBuilding an email audience with built-in landing pages, pop-ups, and forms
    Free tier available
    Visit Website
    Omnisendemail
    Standard $16/month billed monthly (or $11.20/month for first 3 months)Free plan
    New ecommerce stores wanting pre-built automations and SMS on a free planMulti-channel Shopify stores combining email, SMS, and web push notifications
    Free tier available
    Visit Website
    Shopify Emailemail
    10,000 free emails/month; $1 per 1,000 additional emailsFree plan
    Shopify merchants wanting native email marketing inside the Shopify adminHigh-volume sending with 10,000 free monthly emails and no contact list limits
    Free tier available

    Articles & comparisons

    Email marketingComparison

    Klaviyo vs Omnisend vs Mailchimp for a New Online Store

    Compare Klaviyo, Omnisend, and Mailchimp for a first store: free tier limits, paid costs, SMS, ecommerce automations, and which tool to pick.

    KlaviyoOmnisendMailchimp11 min read
    Email marketingBest of

    Best Email Marketing for a New Online Store (2026 Comparison)

    A factual comparison of Omnisend, MailerLite, Klaviyo, and Shopify Email for new online stores, covering free plan limits, paid entry pricing, and core automations.

    OmnisendMailerLiteKlaviyo+111 min read
    Costs & pricingBest of

    Free Tools for a New Online Store: Plans and Limits (2026)

    Free plans for email, shipping, accounting, payments and print on demand, with the exact limit where each tool stops being free.

    MailerLiteOmnisendKlaviyo+511 min read
    Email marketingGuide

    Abandoned Cart and Welcome Emails: How to Set Them Up

    What abandoned cart and welcome flows are, the CAN-SPAM rules behind them, and where to start in Shopify Email, Klaviyo, Omnisend and MailerLite.

    Shopify EmailKlaviyoOmnisend+111 min read
    Costs & pricingGuide

    How to Cut Your Store App Subscriptions: A Simple Audit

    A beginner method to list, test, and trim monthly apps and tools for an online store, with billing math and free alternatives, using prices checked 2026-10-03.

    ShopifyMailerLiteWave11 min read
    Email marketingGuide

    Email marketing basics for an online store: setup, compliance, and automations

    A practical guide for new store founders on email marketing costs, FTC CAN-SPAM legal rules, essential automations, and abandoned cart recovery.

    Shopify EmailOmnisendMailerLite+110 min read
    Email marketingGuide

    Klaviyo pricing explained for a new online store

    How Klaviyo's free plan and active-profile billing work for new store owners, what scales your bill, how upgrades and downgrades behave, and where to see current prices.

    Klaviyo10 min read
    Email marketingGuide

    Mailchimp pricing explained for a new online store

    How Mailchimp's free plan and contact-based paid plans work for new store owners, what sets your tier and send limit, add-on contacts, SMS and the 14-day trial.

    Mailchimp10 min read
    Costs & pricingGuide

    Monthly cost of running a lean online store (US, 2026)

    What running a US online store really costs each month at $0, $1,200, and $6,000 in sales, with line-by-line bills, fee math, and where to cut.

    ShopifyMailerLiteOmnisend+510 min read